Summary of Business
Wood is a premier carpentry company specializing in custom woodworking for furniture, floors, doors, kitchens, and closets. They pride themselves on delivering high-quality, handcrafted wood products that are tailored to their clients' unique tastes and specifications. Their expert craftsmen use the finest ethically-sourced hardwoods and state-of-the-art techniques to create beautiful, durable pieces that enhance any space.
Background
Founded in 2010, Wood began as a small family business with a passion for woodworking and a commitment to excellence. Over the past decade, they have grown into a renowned carpentry company known for their meticulous craftsmanship and exceptional customer service.
Their founder, Stefan Popescu, started this venture in his garage, driven by his love for woodworking and desire to bring custom designs to life. Today, Wood continues to uphold Stefan’s values, combining traditional craftsmanship with modern innovation to create stunning custom woodwork.
Wood’s Current Clientele (+ Target Audience for Website)
Their target audience includes homeowners, interior designers, and businesses looking for high-quality, custom woodworking solutions. They cater to individuals and professionals who appreciate the artistry and durability of custom wood products and seek to elevate their spaces with unique, handcrafted pieces. Their clients are discerning, value quality and personalization, and are willing to invest in exceptional woodwork that reflects their style and enhances their environment.
High-level Goals + Scope of the Website
1. Highlight their services
Stefan has noticed many of his clients aren’t aware Wood can create more than furniture. They want to highlight all of the woodworking projects they can deliver.
2. Drive leads through a contact form
Stefan describes technology as his ‘achilles heel’ but recognizes the importance of having multiple ways prospective customers can contact/engage with the business. His daughter-in-law, Juliette, handles customer communications day-to-day—primarily through emails and phone calls.
3. Enhance User Experience
Wood’s current site was developed by Stefan’s nephew. They want to upgrade the site with a new design aesthetic and an intuitive, user-friendly website layout that makes it easy for visitors to navigate and find information. The website needs to be mobile-friendly and accessible to all users.
Proposed sitemap
Design specifications
Logo
Primary Logo:
Secondary Logo:
